UTM Campaign URL Builder

Create tracked campaign links for Google Analytics in real-time.

Tools
UTM Campaign URL Builder
Add to Favorites Remove from Favorites Share on Facebook Share on X

The referrer: (e.g. google, newsletter).

Marketing medium: (e.g. cpc, banner, email).

Product, promotion, etc. (e.g. spring_sale).

Identify paid search keywords. Use `+` for spaces.

Use to differentiate ads or links that point to the same URL.

Generated Campaign URL

Copy
Shorten URL
Copy
Clear Form

About the UTM Campaign URL Builder

We built this tool to make marketing campaign tracking simple and error-free. UTM parameters are special tags you add to a URL. When someone clicks the link, these tags are sent back to your Google Analytics account, so you can see exactly where your visitors are coming from and how your campaigns are performing. Our builder helps you create these special links instantly, without having to remember all the specific parameter names.

How to Use the Builder

  • Enter the full website URL you want to link to in the first box.
  • Fill in the Campaign Source, Medium, and Name fields. These are the most important tags for tracking.
  • Use the optional Term and Content fields to track even more detail, like specific ad versions or keywords.
  • As you type, the final, ready-to-use Campaign URL is generated at the bottom.
  • Click the "Copy" button to copy the full URL, or click "Shorten URL" to get a clean `tinyurl.com` link that's easier to share.

Frequently Asked Questions

What are UTM parameters?

UTM (Urchin Tracking Module) parameters are five simple tags that you can add to the end of a URL. When a user clicks the link, these tags help analytics tools like Google Analytics understand where the user came from. The five tags are `utm_source`, `utm_medium`, `utm_campaign`, `utm_term`, and `utm_content`.

Which parameters are required?

For Google Analytics to track your campaign effectively, you must always fill in Campaign Source (`utm_source`), Campaign Medium (`utm_medium`), and Campaign Name (`utm_campaign`). The other two, Term and Content, are optional but very useful for detailed tracking of ads and keywords.

Where will I see the results of my UTM links?

You can see the data from your UTM-tagged links directly in your Google Analytics account. Just go to the "Acquisition" reports, and then look under "Campaigns." You'll be able to see sessions, conversions, and other metrics broken down by the source, medium, and campaign names you defined.

What is the difference between Source and Medium?

This is a common point of confusion. Source is *where* the traffic is from (e.g., `google`, `facebook`, `newsletter`). Medium is the *type* of traffic (e.g., `cpc` for paid ads, `social` for a social media post, `email` for a newsletter).

Is the information I enter private?

Yes. This tool is built with JavaScript and runs entirely in your web browser. None of the URLs or campaign information you enter is ever sent to our servers. Your marketing data stays completely private to you.

Tools