Calculate Click-Through Rate, Impressions, or Clicks.
CTR (Click-Through Rate) is a key performance indicator in digital marketing that measures how relevant and attractive your ads or search results are to users. It represents the percentage of people who view your ad (impressions) and then actually click on it. A higher CTR generally indicates that your creative, copy, and targeting are working well together.
This tool helps you quickly calculate your CTR for PPC campaigns (Google Ads, Facebook Ads), Email Marketing (Open to Click rates), and SEO (Search Console data). You can also use it in reverse: if you know your target CTR and budget, you can estimate how many clicks you should expect.
The formula is: CTR = (Total Clicks / Total Impressions) * 100. For example, if you had 5 clicks from 100 views, your CTR is 5%.
A "good" CTR varies heavily by platform. For Google Search Ads, 3-5% is average. For Facebook Ads, 0.90% is common. For Email Marketing, a CTR of 2-5% is standard. However, for SEO (Position 1), CTR can be over 30%.
In PPC (Pay-Per-Click), platforms like Google reward high CTRs with higher Quality Scores and lower costs (CPC). In SEO, a higher CTR signals to Google that your content is relevant, which can improve rankings. It essentially measures "relevance."
To improve CTR, focus on: 1) Writing compelling headlines and ad copy. 2) Using high-quality, relevant images. 3) Ensuring your targeting matches user intent. 4) Testing different Calls to Action (CTAs).