Calculate Cost Per Mille (1,000 impressions), Total Cost, or Impressions.
The CPM Calculator is an essential tool for digital marketers, advertisers, and media planners. CPM stands for Cost Per Mille ("mille" is Latin for thousand), which represents the cost of 1,000 advertising impressions. It is the standard metric used to price online display ads, social media campaigns, and email marketing blasts.
This tool allows you to solve for any variable in the advertising equation. Whether you have a set budget and need to know how many views you can afford, or you have a target number of impressions and need to estimate the cost, this calculator handles the math instantly. By understanding your CPM, you can compare the efficiency of different advertising channels (e.g., Facebook Ads vs. Google Display Network) on a level playing field.
The formula to calculate CPM is: CPM = (Total Cost / Total Impressions) * 1,000. This tells you how much you are paying for every one thousand times your ad is shown.
CPM is the most common standard for brand awareness campaigns. It allows advertisers to compare the relative cost of different media channels. For example, if a website charges CPM and Facebook charges CPM, Facebook is theoretically cheaper for generating visibility, assuming the audience quality is similar.
A "good" CPM varies wildly by industry, platform, and audience. For general display ads, a CPM of .50 to '.00 is common. For highly targeted video ads or premium placements, CPMs can range from .00 to .00 or more. It is best to benchmark against your own historical data.
CPM (Cost Per Mille) charges you based on views (impressions), regardless of whether anyone clicks. CPC (Cost Per Click) charges you only when a user actually clicks on your ad. CPM is better for awareness, while CPC is better for driving immediate traffic.